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How Asianet News Engages Millions of Cricket Fans with Roanuz CricketAPI
Sep. 26, 2025
1. About Asianet News & Its Market Strength
Asianet News, founded in 1993 and owned by Jupiter Capital, is one of the most trusted names in Malayalam news and regional media. Over the years, it has built a loyal audience in Kerala and among Malayali communities worldwide.- In FY ’24, Asianetnews.com recorded 110% year-over-year audience growth, placing it among the top digital news publishers in India. (MediaNews4U)
- The site draws around 18.2 million monthly visits. (Similarweb)
- Readers are mostly in the 25–34 age group, with the audience split at 75.6% male and 24.4% female. (Similarweb)
- Average time spent on the site is 1 minute 44 seconds, reflecting steady engagement. (Similarweb)
- The platform is available in 7 languages, ensuring its news reaches a wide and diverse audience.
2. Why Cricket & Sports Content Matters for Asianet
- Regional-language news consumption is rising in India. Users who prefer vernacular content are increasingly accessing news on mobile and via regional digital outlets.
- Sports (especially cricket) are a major factor in digital traction: they drive spikes in visits, help retain audience attention, and offer great monetisation potential through ads, sponsorships, etc.
- IPL 2025’s digital viewership surpassing TV for the first time shows that digital sports content is no longer secondary-it’s central.
3. What Asianet Needed
To serve millions of sports-interested users well, Asianet needed:- Real-time, accurate cricket data (scores, ball-by-ball, fixtures)
- Capacity to handle surges during major tournaments without breaking or slowing down
- Reliable historic data to enable match recaps, stats, trends
- APIs/endpoints that support a variety of content: match summary, fixture lists, player/tournament stats, etc..
4. The Solution: Roanuz CricketAPI
So here’s what Asianet actually did, they plugged into our API to handle all their cricket coverage. And what that means in practice is this:- Plenty of match coverage They can cover up to 200 matches every month. That’s not just the big ICC tournaments, but also bilateral series, leagues, and regional events basically, enough to keep fans hooked all year.
- Built for heavy traffic Think about a high-stakes India vs Pakistan match. Millions of people jump on at once. With the API’s scale half a million hits a month and the ability to handle tons of requests at the same time. Asianet doesn’t have to worry about the site crashing or updates lagging.
- Every layer of match data From the ball-by-ball feed (literally every delivery) to overs summaries, scorecards, and even fantasy stats it’s all there. So whether a fan just wants the score in two seconds or wants to dig into strike rates, partnerships, or tables, the data is ready.
- Recent history too They can also pull match data from the past month. Handy when fans want to check “how the team has been performing lately” or when building previews before a game.
- Support when it matters During big tournaments, things move fast. Having quick support available means Asianet can keep coverage smooth without technical hiccups.
5. How Asianet Uses CricketAPI Coverage
Asianet brings cricket alive on its site by using different API features. Here’s how it looks in action:Featured Matches: Quick Tournament Overview
Asianet highlights certain “Featured Matches” so readers can quickly see what’s important in a tournament. These tiles show the match status, team flags, scores, results, and timings making it easy to jump between games or catch up on key results without scrolling through long lists.
Live Scores: Instant Match Status
The first thing readers see is a clean live score panel. It shows runs, wickets, overs, and who’s ahead all updated instantly. Even a quick glance is enough to know the match situation.
Detailed Scorecard: Every Innings, Every Stat
For fans who want more than just the scoreline, the full scorecard is available. It lists every batsman, strike rates, partnerships, fall of wickets, and bowling figures broken down inning by inning.
Ball-by-Ball Commentary: The Match Unfolds
Every delivery is covered with a one-line update. This makes it easy to follow turning points in real time, or to scroll back and relive the highlights.
Match Details: Context That Completes the Story
From toss results and weather updates to who’s umpiring, Asianet includes all the extra context fans usually look for. It rounds out the coverage so it feels complete.
Together, these features mean readers don’t just see numbers. They get a clear, timely, and engaging view of the match almost like being at the ground.
Screenshots shown are from Asianet’s official Asia Cup 2025 live page: see it live
6. Usage & Metrics
Over the past three months, Asianet has had an average of over 50k API calls per month. That’s enough to keep live scores, fixtures, and stats updated smoothly across their site. The good part is they’re still only using a fraction of what’s possible. This gives them plenty of headroom to handle sudden spikes in traffic during big matches like India–Pakistan or IPL finals, without worrying about delays or downtime. In short: the system has the capacity to grow with their audience, while fans continue to enjoy fast, uninterrupted coverage.7. Outcomes & Benefits
| Benefit | What It Means for Asianet |
|---|---|
| Higher audience engagement | Live scores and instant updates keep readers coming back more often. |
| Brand trust | Accurate, consistent data builds credibility, no embarrassing mismatches with the TV broadcast. |
| Scalability | Even with surges of traffic during big matches, the system holds steady. |
| Good ROI | At ~USD 429/month, they’re getting a wide feature set and room to grow without extra cost. |
| Multi Language support | Asianet has presence in more than 5 regional languages and they require a single source of API provider who could cater to their needs |
Conclusion
Asianet News has built a digital footprint that is growing fast, with millions of monthly visitors, strong engagement, and a lucrative audience profile for sports content. By using the Roanuz CricketAPI Business Plan, they are able to deliver live cricket updates, fixtures, scores, and stats with reliability and at scale-keeping their audience engaged, their brand trusted, and their content competitive. If your publication or platform is looking to offer live sports data, World-wide cricket coverage, or deeper stats, examining a service like Roanuz offers tangible real-world ROI, as the Asianet example shows.
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